Technology

Why Is Lawyer Slack Becoming LawyerSmack? Live Conversation With Keith Lee

More importantly, how are lawyers using Lawyer Slack to drive business and improve their practice?

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Keith Lee, founder of Associate’s Mind and Lawyer Slack, is one of my favorite snarky bastards lawyers. He also has a demonstrated record of identifying successful online trends before others do, especially online lawyer trends. Keith was blogging and using social to build an audience before it was cool and his most recent project Lawyer Slack, which he’s been building over the past two years, has turned out to be big hit.

Keith wrote a post on Associate’s Mind back in January explaining Lawyer Slack and giving some stats on traction — at the time roughly 10,000 messages a week. That number is now over 15,000 messages a week! What I noticed when I jumped into Lawyer Slack was that there was always chatter, even at bizarre hours. Last week, Keith announced that Lawyer Slack would be changing its name to LawyerSmack and he planned to launch several new community tools to build out Lawyer Slack into something even bigger. As part of that change, LawyerSmack will now be a paid membership ($99 a year, $79 for the first year), which Keith compares to paying dues to a Bar Association, except LawyerSmack is less expensive and events run every day. How are lawyers using Lawyer Slack (Smack?) to drive business and improve their practice, and how does Keith intend to build out the community? Find out by following our conversation as it unfolds here on ATL (you can also conveniently click the button below to follow by email so you don’t have to keep checking back).

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